April 15, 2024 – [London,UK] Zhongce Rubber Group Co., Ltd. (ZC Rubber), the world’s leading tire manufacturer and official global partner of Arsenal Football Club since last year, hosted an exclusive dealer event, the Arsenal Marchday Tour & VIP Experience. This unique event, held on April 13-14, allowed key European dealers to experience the excitement of a live Arsenal match against Aston Villa at the iconic Emirates Stadium.

Over two days, ZC Rubber's European team along with key European dealers, immersed themselves in Arsenal Football Club's vibrant culture, enjoying exclusive pre-match atmosphere and behind-the-scenes access. The group witnessed player preparations, including fitness tests and pitch-side interviews. The MATCHDAY tour provided elite access to the stadium's premium areas and included a 60-minute guided tour, offering deep insights into Arsenal's storied heritage. 

 “Being an official global partner of Arsenal allows us to share unique experiences like these with our partners and customers, strengthening our relationships and enhancing our brand resonance worldwide,” said ZC Rubber. “We are excited to continue building on this partnership and delivering exceptional experiences that reflect our commitment to quality and excellence.”

A key European dealer expressed enthusiasm about the event, stating, “The Arsenal Marchday Tour was incredible. It really showed how strong our partnership with ZC Rubber is and their commitment to delivering fantastic brand experiences.”

This event marks a significant moment in ZC Rubber’s strategic partnership with Arsenal, showcasing the company’s dedication to leveraging this collaboration to enhance the brand experience for its partners and customers.